WHAT IT TAKES TO BECOME A SOCIAL MEDIA MANAGER

The profession of Social Media Manager is not yet known to everyone. In companies, Social Media Managers are responsible for managing social media channels.

What tasks does a social media manager have?
Social media managers are responsible for their company’s communication in social networks. They publish campaigns on platforms such as Facebook, Twitter or Instagram to generate attention for their company or product. They also respond to questions or criticism in the social networks. The profession is varied and every day there are new challenges for social media managers.
One of the tasks:

• Development of social media strategies and guidelines
• Creation of editorial plans
• Writing articles and researching topics
• Communication with users and customers
• Planning of campaigns
• Carrying out analyses and regular reports
• Crisis Communication

Social Media Manager Salary
The salary of a social media manager depends on many factors. On average, a social media manager earns €3,000 gross per month (source: https://www.social-media-manager.com/gehalt). However, wages can vary greatly depending on location, company size and work experience.

Social Media Manager Jobs
The job as Social Media Manager is a job with a future, because it is a growing field of work. Social Media Managers are needed in start-ups as well as in companies of all sizes and are becoming an increasingly important part of various business areas, especially in marketing.

5 Social Media Management Tools

1. google analytics
Google Analytics is the most used analysis tool for websites. It can analyse clicks, bounce rates and average session duration of users. Among other things, it shows where users come from, how much time they spend on your site and how they navigate.

2. sistrix
The tool shows how many keywords rank in the first 10 positions. Besides Xovi it is the most used analysis program for website rankings. The tool offers the visibility index and also allows you to research keywords and perform competitive analysis.

3. hootsuite
With the help of Hootsuite, the various social media profiles can be managed and maintained. Accounts at e.g. Facebook, Google +, Instagram, Twitter and LinkedIn can be combined with Hootsuite and managed within one software. Posts can be planned and published.

4. answer the public
With this tool you can find out what people are looking for. It predicts what people will be looking for, based on the available information that has already been entered. Possible topics and keywords can be found out.

5. hotjar
Hotjar helps to collect quantitative data such as heat maps, funnel tracking, surveys and more. This way you can get to know your website visitors better.

Further helpful tools can be found here!

Important skills every Social Media Manager needs to have

• Strategy planning
• Tactics
• Community management
• Understanding how content works on a social web
• Writing skills
• Optimizing content
• always up to date on trends
• communication skills

Social Media Manager vs Community Manager

The Social Media Manager posts as brand ambassador on behalf of the company on its social media channels. He is responsible for the contributions and general content.
He ensures that the postings are in line with the strategy and that the right target group is addressed.

The Community Manager will act as a brand ambassador under his own account and not that of the company. He works on building a community by finding new customers or participating in discussions. He is also responsible for communicating with the digital community and presenting himself as the face of the brand.

Vollcom Digital GmbH
Thierschstraße 34, 80538 München
info@vollcom-digital.de