Search Engine Optimization in 2020 explained

What is SEO?
Search Engine Optimization (SEO) means to change the content and structure of a website so that it gets a higher rank in the search engines. This is done by taking measures to improve the ranking of websites in the organic search results of search engines such as Google. This serves to direct more users to your website.
The aim of search engine optimisation is to ensure that your own website appears as high up in the search results as possible, in the best case among the top 10 search results. To achieve this, the site should be designed in such a way that search engines can read and analyse it optimally. Google uses so-called crawlers that search the internet and evaluate the website, which results in the ranking in the search engines.

How SEO works
SEO shows search engines that their content is the best search result for a specific topic. After all, the aim of search engines is to provide users with the most appropriate result. In order to achieve this, the approach depends on the search engine for which you want to optimise: for example, when improving the traffic on the website, the algorithm of Google is important. Every search engine has its own algorithm.

How to bring more traffic to your website with SEO Tools
SEO tools are programmes that support search engine optimisation. So they form the basis of search engine optimisation. The tools serve to analyse for example the content, the keywords or the backlinks. An SEO tool helps you to analyse the current state of the site and to find out what could be improved. You can use the tools if you want to improve the ranking of your site in the search results and bring more traffic to your website.

Why should you use SEO Tools?
The organic rankings are especially important. In order to achieve a high rank there, you should not only make sure that the content is good but also that it can be found. With the help of the SEO tools, you can monitor your own as well as external rankings in the search result lists. The tools help you with the keyword research in order to be able to use the keyword potentials optimally. Furthermore, links and link networks can be analysed and backlinks can be managed. Another advantage of using the SEO tools is the monitoring of key figures, so you always have the current situation in view.

Tools for SEO

  • Sistrix
    This tool allows you to monitor visibility in search engines. Relevant keywords, places and languages can be tracked. In addition, Google’s ad ads and texts can be analysed.

Tips for SEO

  1. installation of internal links
    Include internal links to help search engines better understand the structure of the website.

Vollcom Digital GmbH
Thierschstraße 34, 80538 München

We are a multi-industry IT specialist for digital transformation and provide software development, IT consulting and digital analysis.