What is Product Adoption & why is it important?
Product design is about creating products that people use. Product adoption is how you can generate customers and create your position in the market. It is basically the path from the unknown product to use.
What is Product adoption?
Product acceptance begins at the moment when the user uses the functions of the product. It is the moment when the user learns about the product and uses it. The point of this stage of the Journey is to turn visitors into users.
Product acceptance can be expressed by the behavior of the user who clicks on the product for the first time. This behavior you need to identify. The goal is to analyze which actions lead the user to do what they want to achieve with the product.
To take action to optimize, you need to consider several factors.
How to measure product acceptance:
- What behavior does the user exhibit in terms of engagement and retention.
- How interested are new users in the product
- Through which acquisition channels are new users coming in
- Do new users interact with the product
- How often and how much do users interact with the product during their lifecycle
Without understanding product adoption, it can be difficult to improve product adoption rates. That’s why it pays to invest in understanding user behavior and properly measuring and breaking down user behavior. It also helps to put yourself in the shoes of the project team and test meaningful optimization on the product.
Metrics for product adoption
With analytics tools like Mixpanel or Amplitude, you can measure and monitor product adoption. You can measure where you stand with product adoption with these three metrics.
→ Read more about that on our blog: https://bit.ly/3nItaVS
