WHAT IS DIGITAL CULTURE?

Internet culture explained

What is digital culture?

Digitalisation has become a crucial part of life and also of culture. Digital culture describes how technologies and the Internet influence the way we interact with each other. It shows how society thinks and communicates. Research on digital culture covers all aspects of everyday life, not only the Internet and new communication technologies.

Why should you know about it?
A good digital culture is a great asset for any digital business and helps to develop new digital skills. For a digital team it is of enormous importance to have a digital culture so that collaboration can function optimally.

1. different features of digital culture
   Digital culture is not only about embracing the technology, but also about managing the technologies and the way people who work with them think.

a. Feature for society

• Anonymous vs. transparent (known)
  There are many websites that allow anonymous comments, which makes the sites seem more implausible, because people can hide behind anonymity. If, on the other hand, a “known” identity is assumed, the commentators must be aware that other users may associate their content with them.
• Positive impact
  The Internet has provided the opportunity to communicate online with others and share information or files. The Internet has thus become . one of the most important sources of information. As a result, other platforms such as Instagram, Twitter or Facebook were launched. It has never been easier to get in touch with other people and network.
• negative impact
  As the internet becomes more and more important, it can also lead to problems such as addiction. Addiction to social media is widespread among young people, which can have a negative effect on a person’s social skills and create a feeling of loneliness. Cyberbullying is also a negative aspect of digital culture.

b. Features for companies

• digital learning
  An effective way to provide employees with knowledge about digital technology is to offer a learning programme that covers knowledge at all levels. It is important to offer a solution that can be used flexibly for employees, for example online learning management systems.
• Entrepreneurship
  Encourage employees to take risks and bring in their own ideas.
• collaboration
  Cooperation offers both sides an opportunity to learn from successes and to support each other in case of failure. If employees enjoy working together and spending time together, work flow can improve, because communication creates space for ideas and more effective work.
• agility
  Agility is about reacting quickly to changes, testing and learning from them. You can find more about agility on our blog post:
• customer orientation
  Customer orientation reflects processes and structures that should be supported by the culture. It is about fast feedback and data-driven decision making, which is particularly important for incremental and continuous improvement.
• autonomous working conditions
  This is about how much freedom workers have while working. This can vary greatly from one company to another, some can set their own schedules, others can decide how their work is carried out. Depending on how much autonomy there is in a company, job satisfaction can be increased.
• digital Leadership
  Employees in IT organisations need an open culture to make the best use of modern communication technologies. A digital leadership culture can best be established when the hierarchies are flat!

2. impact of digital culture
Digitisation is significantly changing cultural coexistence. Both in terms of technology-based access, production and living and learning in a knowledge society.

3. New digital jobs

• Scrum Master
  The Scrum Master helps all participants to understand the Scrum theory, rules and values. Among other things he helps those who are not part of the Scrum team to understand which interactions are helpful and which are not. More about the Scrum Master can be found here.
• Feelgood Manager
  A Feelgood Manager makes sure that all employees enjoy coming to work and develop their skills there. He is responsible for communication between the teams and management.
• Social Media Manager
  The main task of a social media manager is to develop a social media strategy that is aligned with the company’s goals. Content adapted to the various platforms is created and published. Constant monitoring and reporting to determine what performs best and when is one of the tasks of a Social Media Manager.
• Community Manager
  A community manager is in charge of all methods and activities related to the creation and conception of virtual communities. The Community Manager communicates constantly between the company and the online community and is the contact person for praise, criticism and questions.
• Influencer
  Typical tasks of an influencer are the research and preparation of content, the maintenance of social media channels, cooperation with companies and the development of followers. Their goal is to build and maintain a strong presence on the Internet.

How to pimp your cv for it jobs
Adapting the CV is crucial for the application, as it increases the chances of being invited for an interview. When the person in charge sees your application, he or she should immediately think that you are the perfect candidate for the job.

Vollcom Digital GmbH
Thierschstraße 34, 80538 München
info@vollcom-digital.de