What exactly is a Product Marketing Manager?
In the diverse field of product management, there are many types of product managers. Among others, there are the regular product managers or the product marketing managers. The Project Marketing Manager role aims to increase the demand for the product through various marketing activities. Sales can be increased by having a good product. These roles, both Product Manager and Product Marketing Manager, are important for the growth of the company.
What is Product Marketing?
Product marketing is about bringing products to market and making sure it reaches users. The job is an interface between the product, marketing, and also sales.
It is important because without marketing the product cannot be found. And this is the reason why you choose a certain product and not another. Marketing consists of story-telling, which should cause a product to be bought. This is also a feature that differentiates your product from that of a competitor. For more about developing a product development strategy, click here.
What does a Product Marketing Manager do?
It is the responsibility of the product marketing manager to position the product correctly, adapt the branding, and tell a story for the product. Collecting customer feedback and optimizing the product based on it is also part of a product marketing manager’s job. His task…
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