What does a content marketing manager do?
In recent years, the profession of Content Marketing Manager has become increasingly well-known. Because digital marketing is always evolving, the need for content marketing managers is also growing. But what exactly is a content marketing manager and why do you need one?
What is Content Marketing?
Let’s start with the question: What is content marketing anyway?
Content marketing is an area of digital marketing. It allows companies to get in touch with the target group without actively selling the product or service. The point is to offer added value to the users. This can happen through various media, such as blog posts, social media, email marketing, or videos. The goal is to get users to interact with the content. Therefore, the content should be filled with relevant and appealing information.
What is a Content Marketing Manager?
The Content Marketing Manager is responsible for managing the content marketing activity of a company. He is responsible for the content marketing strategy and supports the planning. He is also responsible for the creation, editing, and optimization of the content. In addition to the Content Marketing Manager, there is also the Online Marketing Manager and the Performance Marketing Manager.
Content types
Written content
As a content marketer, you may work with a team of writers and freelancers. Nevertheless, the tasks also include writing about certain topics yourself. For example, written content would include a blog, email newsletters, or even posts for social media…
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