DATA DRIVEN MARKETING

Definition
Data driven marketing is the collection, analysis and use of data collected during the customer journey. The aim is to improve sales on the one hand and to increase brand awareness and reach on the other.
In this way, marketing can be better adapted to the user’s needs and customer behavior can be studied, leading to a more targeted marketing strategy.

Goals
The goal of data-driven marketing is to track customer behavior, respond to trends, strengthen customer relationships, or even arouse the interest of potential customers and find the right content for them, thereby increasing customer satisfaction. In addition, the results of campaigns can be measured and evaluated.

What data is collected?

• Demographic data such as information on age, gender, place of residence, occupation, marital status.This data can be used to form an overall picture of the target group.
• Behavioral data: KPIs such as dwell time or bounce rate, etc.
• Qualitative customer statements consisting of voluntarily provided data.
  Data can be collected using Google Analytics, for example, or through free surveys on social media profiles such as Instagram or Facebook. You can find even more analytics tools in our blog post about web analytics tools.

Conclusion
In order to use customer data meaningfully, it must be well maintained and managed. The potential target group can be found quickly with the help of Google Analytics and relevant information can be collected easily.

Vollcom Digital GmbH
Thierschstraße 34, 80538 München
info@vollcom-digital.de