Creativity techniques can help the project manager to find new ideas and solve problems. But what methods can be used for this and how can ideas be developed into new products? This can be achieved through the creative work of each team member.

Here are several creativity techniques that can help to become creative:

  • Brainstorming
    The goal of brainstorming is to develop a concept within the team. There is a “leader” who puts the ideas in writing for all to see, for example on a whiteboard.
    First, all the ideas that the team has are called out to the leader, with the focus on gathering as many ideas as possible without evaluating them. This phase should last 20–60 minutes. Then the ideas are evaluated.

Final thoughts
Each team can decide which method is appropriate for the project, because different projects require different techniques.

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