10 useful online marketing tools
Most companies that offer their products or services online can no longer avoid online marketing tools. In order to use and manage the different marketing channels optimally, there are some online marketing tools that help.
1. google analytics
Google Analytics is the most used analysis tool for websites. It can analyse clicks, bounce rates and average session duration of users. Among other things, it shows where users come from, how much time they spend on your site and how they navigate.
2. sistrix
The tool shows how many keywords rank in the first 10 positions. Besides Xovi it is the most used analysis program for website rankings. The tool offers the visibility index and also allows you to research keywords and perform competitive analysis.
3. hootsuite
With the help of Hootsuite, the various social media profiles can be managed and maintained. Accounts at e.g. Facebook, Google +, Instagram, Twitter and LinkedIn can be combined with Hootsuite and managed within one software. Posts can be planned and published.
4. answer the public
With this tool you can find out what people are looking for. It predicts what people will be looking for, based on the available information that has already been entered. Possible topics and keywords can be found out.
5. hotjar
Hotjar helps to collect quantitative data such as heat maps, funnel tracking, surveys and more. This way you can get to know your website visitors better.
6. similar web
This tool is for competition analysis. It displays data about the entered website, so you get the figures about the monthly visitors or the traffic distribution of the channels.
7. google keyword planner
With the Google Keyword Planner new keyword ideas for a search campaign can be determined. The tool is free of charge and it is also possible to view estimates of search queries and alignment costs.
8. W- Questions Tool
The W-question tool determines a question for each search term, which users frequently search for. This way you get an impression of what users are really looking for. Furthermore, questions with a high search volume are displayed.
9. google trends
With Google Trends, the number of search terms entered can be displayed (with time history). The display allows you to analyze the interest of users and to make forecasts.
10. hubspot
This tool is a software for inbound marketing. It offers not only a marketing automation, but also a CRM, sales and service platform. For this purpose, the data is recorded in a database, so that marketing and sales teams always have all the latest information at their disposal.
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